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 Message from the Assistant Secretary Businesses, government, and individuals both in the United States and abroad have increasingly embraced sustainability. Yet while there are many available examples of sustainable development yielding improved environmental conditions and economic benefits, the overall evidence base for many conventions of sustainability needs to be strengthened. In part, this may be because strong advocacy for sustainability — often responding to entrenched skepticism — can crowd out discussion of the type of research that is needed to back up these claims. But if we want sustainable policies and behaviors to be more widely adopted, advocacy is not enough; the justification for sustainability must be self-evident to everyone, even skeptics. Accomplishing this requires a greater emphasis on measurement. FULL MESSAGE |
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